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READER PROFILE
Immigrated from China
Obtain information from newspaper
Age 25-54
Tertiary educated
Senior managers Professional Business owners
Source:
Proprietary survey of 2052 readers of the Chinese print edition of the Epoch Times. Conducted Sept-Oct 2016.
Media Kit
WHY THE EPOCH TIMES CHINESE NEWSPAPER?
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LEVERAGING INTEGRITY
Epoch Times’ reputation for insightful and truthful reporting has cultivated a loyal, worldwide readership. When there is a major event developing, people trust and read Epoch Times for its in-depth and unbiased reporting.
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Fast & continuous growth
While other media are shrinking during times of economic uncertainty, Epoch Times keeps growing in circulation and investing in its staff. This continuous growth translates into high visibility and impact for advertisers.
WHY THE CHINESE-AUSTRALIAN MARKET?
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More people
We estimate there are now over 1.4 million ethnic Chinese living in Australia in 2019. (Census, 2016 - 1.2 million) Chinese is the most spoken language in Australia after English. (Census, 2016)
China is the second largest source of permanent migrants. (Department of Immigration and Border Protection, 2016)
1.23 million Chinese travellers visit Australia each year, they are also the highest spending visitor segment. (Tourism Australia, 2014)
China is the largest single nation contributor to the international student populationin Australia. (Australian Bureau of Statistics, 2016)
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More opportunity
Cashed-up Chinese consumers are actively on the lookout for goods and services related to luxury, health, education, property, cars, travel, family and household goods.
China is the No.1 source of foreign investment in the Australian realestate market. (CLSA, 2016)
Chinese consumers have become the world’s No. 1 buyer of luxury goods. (Bain & Co., 2012)
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More spending power
Chinese tend to have good monetary saving habits and are less likely to be affected during economic downturns.
LEVERAGING INTEGRITY
Epoch Times’ reputation for insightful and truthful reporting has cultivated a loyal, worldwide readership. When there is a major event developing, people trust and read Epoch Times for its in-depth and unbiased reporting.
Fast & continuous growth
While other media are shrinking during times of economic uncertainty, Epoch Times keeps growing in circulation and investing in its staff. This continuous growth translates into high visibility and impact for advertisers.
More people
We estimate there are now over 1.4 million ethnic Chinese living in Australia in 2019. (Census, 2016 - 1.2 million) Chinese is the most spoken language in Australia after English. (Census, 2016)
China is the second largest source of permanent migrants. (Department of Immigration and Border Protection, 2016)
1.23 million Chinese travellers visit Australia each year, they are also the highest spending visitor segment. (Tourism Australia, 2014)
China is the largest single nation contributor to the international student populationin Australia. (Australian Bureau of Statistics, 2016)
More opportunity
Cashed-up Chinese consumers are actively on the lookout for goods and services related to luxury, health, education, property, cars, travel, family and household goods.
China is the No.1 source of foreign investment in the Australian realestate market. (CLSA, 2016)
Chinese consumers have become the world’s No. 1 buyer of luxury goods. (Bain & Co., 2012)
More spending power
Chinese tend to have good monetary saving habits and are less likely to be affected during economic downturns.